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NFL star Dexter Lawrence has joined forces with leading eSports organisation and lifestyle brand Agent in an exciting collaboration that underlines the growing influence of gaming in mainstream entertainment. Known for his prowess as a defensive tackle for the New York Giants, Lawrence brings his passion for gaming to the forefront as he joins forces with Agent, solidifying the company's position as a leader in the esports arena.

The announcement, made on 22 February 2024 by Agent founder and CEO Conrad Thompson, signals a significant step in bridging the worlds of professional sports and esports. Thompson expressed his enthusiasm for Lawrence's addition to the Agent family, recognizing the NFL star's gaming fervor and the unique perspective he brings to the industry, particularly as a person of color.

Since its inception in 2019, Agent has emerged as a premier lifestyle brand synonymous with competitive gaming, entertainment and stylish apparel. With Lawrence on board, the organisation aims to further strengthen its brand identity and expand its reach within the booming eSports market, which is valued at over $1 billion globally and continues to grow.

Lawrence's role at Agent will encompass various facets of the organisation, from content creation to brand development. His involvement will not only raise Agent's profile, but also foster a connection between traditional sports and esports that will resonate with fans of both.

NFL

For Lawrence, joining Agent is the realisation of a lifelong dream. With a love of gaming and a competitive spirit, he sees this opportunity as a way to bring new energy and excitement to the gaming landscape. Lawrence expressed his eagerness to be part of a dynamic and innovative organisation committed to pushing the boundaries of esports.

Agent's recent successes, including representing the championship team at the 2023 Fortnite Champion Series in Copenhagen, coupled with Disney's significant investment in Epic Games, highlight the burgeoning potential of the esports industry. While Agent already boasts the support of Fortune 500 partners, Thompson remains open to new investors, citing Lawrence's expertise and creativity as valuable assets in attracting further investment.

As Agent continues to chart its course in esports, Lawrence's partnership heralds a new chapter of growth and innovation. To learn more about Agent, its initiatives and upcoming endeavours, visit the official website at www.agentgaming.gg and follow the organisation on social media platforms including Twitter (@AgentGGs), Instagram (@Agent.ggs) and YouTube (@AgentGGs).

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Author Bio

Andrea Memoli

Zenko is an Esports manager specializing in Fortnite, he has worked with two of the best organizations in Europe (Become Legends) and NA (Fusion Esports).

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